About Us | JTr Marketing Agency

Who We Are

A dynamic, youth-driven marketing powerhouse based in Nairobi.

JTr Marketing Agency was born from a simple observation: traditional marketing wasn't connecting with Kenya's youth. We saw brands spending millions on campaigns that missed the mark, using outdated strategies that didn't resonate with the digital-first, experience-hungry generation.

So we built something different. A marketing agency that understands youth culture because we live it. An agency that combines street-smart creativity with corporate professionalism. An agency that doesn't just run campaigns—we create movements.

Today, we're the go-to partner for brands that want to authentically connect with Kenya's youth market. From campus activations to nationwide roadshows, from influencer campaigns to billboard takeovers—we do it all, and we do it better than anyone else.

Our Mission

To connect brands with African youth through authentic, high-impact experiences that drive real business results and create lasting cultural impact.

Our Vision

To become Africa's most trusted experiential marketing agency, setting the standard for youth engagement and brand activation across the continent.

Our Core Values

The principles that guide everything we do

Innovation

We constantly push boundaries and explore new ways to connect brands with audiences. Cookie-cutter campaigns aren't our style.

Authenticity

We keep it real. No fake hype, no empty promises. Just genuine connections between brands and the people who matter.

Results

Pretty campaigns mean nothing without impact. We're obsessed with delivering measurable results that move the needle.

Speed

Culture moves fast. We move faster. From concept to execution, we deliver campaigns at the speed of relevance.

Boldness

Safe is boring. We take calculated risks and create campaigns that get people talking, sharing, and engaging.

Meet Our Founders

John Kimaru Kinyatte

Founder & CEO

With over 8 years of experience in youth marketing and brand activations, John founded JTr with a vision to revolutionize how brands connect with Kenya's youth.

Before JTr, John led major campaigns for top telecom and banking brands, consistently delivering results that exceeded expectations. His deep understanding of youth culture, combined with data-driven strategy, has made JTr the agency of choice for brands serious about winning the youth market.

"We're not just building a marketing agency. We're building a movement that empowers brands to authentically connect with the next generation of African consumers."

Theresiah Mwaurah

Co-Founder & CFO

Theresiah brings financial expertise and strategic business acumen to JTr. With a background in corporate finance and business development, she ensures the agency operates efficiently while scaling sustainably.

Her keen eye for numbers and passion for youth empowerment make her the perfect complement to the founding team. Theresiah oversees all financial operations, client relationships, and business growth strategies.

"Success in marketing isn't just about creativity—it's about smart investments, measurable returns, and sustainable growth."

Our Team

The creative minds behind the campaigns

Sarah Wanjiku

Creative Director

David Omondi

Head of Activations

Grace Akinyi

Influencer Relations Manager

Brian Mwangi

Digital Strategy Lead

Find Us

Our Office

Based in the heart of Nairobi, with activation teams across all 47 counties.

Address

Westlands, Nairobi
Kenya

Office Hours

Monday - Friday: 8:00 AM - 6:00 PM
Saturday: 9:00 AM - 2:00 PM

Get In Touch

About JTr